Game Store

The GameStore logo features a geometric, pixel-inspired font that mirrors the iconic graphics of classic video games. The diagonal orange slash cutting through the logo adds a dynamic element, symbolizing movement and progression, which are critical aspects of gaming.
Date of Completion
January 2018
Brand Identity
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A leading retailer in the gaming industry in Kuwait, sought to revamp its brand identity to better resonate with its target audience. The objective was to create a modern, dynamic, and memorable brand image that reflects the excitement and energy of gaming.

The new visual identity for GameStore is bold and vibrant, combining a striking blue and orange color palette to evoke a sense of excitement and adventure. The design elements are inspired by the digital aesthetics of video games, creating a strong visual connection with the gaming community.

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