A leading retailer in the gaming industry in Kuwait, sought to revamp its brand identity to better resonate with its target audience. The objective was to create a modern, dynamic, and memorable brand image that reflects the excitement and energy of gaming.
The new visual identity for GameStore is bold and vibrant, combining a striking blue and orange color palette to evoke a sense of excitement and adventure. The design elements are inspired by the digital aesthetics of video games, creating a strong visual connection with the gaming community.
