October 15, 2022
The Cakes & Gifts Retailing Market in Kuwait - Local Insights
In this article, we examine the cakes and gifts market in Kuwait, consumer behavior, and what aspects businesses should keep in mind in order to succeed in the marketplace.
October 4, 2022
Kuwaiti Farmers Suffer as the Market is Unable to Meet Their Needs
For most nations, a badly developed agriculture sector would be a serious concern. Kuwait, in comparison, may avoid such hazards due to its small population, higher national income, and diverse food supply chain.Poixel conducted market research to look at the key developments in Kuwait’s farming industry and how it impacts the supply chain
October 3, 2022
Construction Market in Kuwait Hits Hard, Recovery Difficult
The construction industry has clearly seen ups and downs in recent years as a result of a variety of socioeconomic and economic issues. The construction sector is in decline, with various contractors feeling pessimistic about the overall economy due to rising costs, a labor shortage, and excess demand that cannot be met.
October 1, 2022
Jarir Bookstore's Customer-First Policy Lends Top Market Position In Kuwait
Poixel finds through its market research in Kuwait that the arts industry has gone through several phases. This article looks into how consumer behavior has evolved from COVID-19 and how Jarir bookstore is the market leader in the arts and stationery industry in Kuwait
September 7, 2022
Stationary and School Supplies Market in Kuwait
in 2022, brands are seen running “Back-To-School” offers and marketing campaigns to further bring in customers. The article highlights how businesses can approach the industry to move forward in the future with sales now returning to normal.
January 14, 2022
How Heavy Equipment Is Rented Out: Insights from Contractors in Kuwait
We initiated a market research study by interviewing five experts in the top managerial positions in construction and contracting companies in Kuwait. This article looks at what the contracting companies look for when renting out heavy equipment, and the problems they face in the same
December 5, 2021
The Reason Harley Davidson has an iconic Brand Identity
Few companies succeed in building brands that eventually become cultural icons in our society and achieve iconic status. A brand can be forgiven for lower product quality when compared to competitor products if its brand story and identity resonate with its target audience.
November 19, 2021
One Change in Apple’s Marketing Message Increased Brand Loyalty.
Remember: It’s not important to use these in a step-by-step order. Some elements might not exist in your case. Take this as a guideline for your next marketing message. See which element applies to you and go for it.
October 6, 2021
BOPIS: The Game-Changing Retail Experience in Kuwait
Buy Online Pick Up in Store (BOPIS) refers to a service that enables customers to make online purchases and pick up their orders in-store. There are various options for picking up the order, including using BOPIS retail lockers, curbside pickup, or designated pickup locations.
October 4, 2021
Why Mr Baker owns a large slice of the cake market in Kuwait
From our marketing research, we find that Mr Baker has become the market leader in the cakes industry. In this article, we examine what are the reasons for its success, and what can other brands learn from it.
September 25, 2021
Kuwait's Used Cars Market: What Car Buyers Want And Why
As of 2021, the automobile sector will likely serve 1.8 million people. This article seeks to give readers a general understanding of the used car market in Kuwait and consumer preferences related to it, so brands can develop a proper marketing strategy and build a unique offering for the market.
August 15, 2021
The Developments in Kuwait’s Automobile Market
Poixel’s market report seeks to provide a thorough analysis of the Kuwaiti automotive market by identifying the major players, their business models, and the market overview, from our survey data, in-field interviews, and data analysis.
August 2, 2021
The 5 Industries In Kuwait Most Ready For Curbside Pickup
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July 12, 2021
The Floral Gifting Market Analysis of Kuwait - Consumer Insights
Poixel interviewed flower shops in Kuwait to understand their business strategy and consumer behavior. This article looks at consumer behavior regarding buying flowers and gifts and how flower shops manage their supply chain.
July 6, 2021
How Bad Business Strategists Ignore the Elephant in the Room
A bad business strategy is more than the absence of a good strategy. It has logic behind it and is built on mistaken beliefs. A company leader might as well ignore obstacles altogether because he or she believes that such negative thoughts shouldn’t get in the way of their vision.
June 6, 2021
Consumer Trends in Kuwait's Cosmetic Industry
The MENA region's cosmetic sector alone climbed by $3.8 billion in 2020. Growth is projected to continue in the future years. Despite rising demand, it is a very competitive market. Before investing in the market, businesses must understand the dynamics of the industry, the risks connected with the products, the most popular product category, and other factors.
May 15, 2021
The Genius Brand Positioning Strategy of no name
A brand entering a highly competitive market will have little hope of success, no matter how amazing the product or service. However, this brand did something different. They developed a brand new, untapped market. Where others were fighting in red oceans, this brand constructed a brand new blue ocean of its own.
May 13, 2021
How Consumers Perceive your Brand Identity
Every marketer wants their brand to be at the top of the mind of consumers. This means the brand’s products are perceived as being superior and better than competitor products.
May 10, 2021
Marketing isn’t about Products. New Coke showed that
Marketing is the management of consumer perceptions. How consumers perceive you influence your marketing campaign.
May 2, 2021
The Changing Consumer Trends in The MENA Region in 2021
PWC conducted market research in the Middle East, surveying 500 individuals to assess how their behavior adapted to the new environment. We analyzed the data from market research agencies to explain the changes in consumer behavior in three domains.
April 11, 2021
The Disruptive Technology of the Future and Why You Should Consider It
The possibilities of AR tech being integrated within businesses are endless. For consumers, it can virtually replicate the shopping experience of going to a physical store while also removing many obstacles related to it.
April 10, 2021
How to Become a Market Leader in a Crowded Market
Competition leads to specialization. It’s better to become the first in a niche category than to become a third in the overall market. Remember these tips for your next product launch.
March 24, 2021
The Titanic of the Auto Industry - A Lesson in Market Research
Ford applied market research when launching its new product in 1958. But it failed. The company’s disastrous introduction of its new luxury class model soon became a case study taught in business schools.
March 24, 2021
6 Branding Sins You Probably Didn’t Know About
Some brands may have a brilliant product but end up failing with their competitors. There could be many reasons for that, but the major reason is simply the fact that they failed to establish an emotional bond with their consumers
March 13, 2021
Walmart’s Business Strategy in Becoming the Leading Retailer
Oftentimes, a good strategy is invisible, hidden between the perfect architecture of a company’s policies and resource commitments that are coherent, working together to solve a common challenge. We’ll analyze the perfect strategic growth of Walmart in 1978.