Download Market Report

How to Become a Market Leader in a Crowded Market

How to Become a Market Leader in a Crowded Market
April 10, 2021
How to Become a Market Leader in a Crowded Market

Who was the third person to fly the Atlantic Ocean solo?

If you didn’t know that the second person was Bert Hinkler, you’ve probably figured you don’t know who is the third person. But you do. It’s Amelia Earhart

However, she is known as the first person or the first woman to fly to the Atlantic Ocean? Think about that.

Adobe Framemaker, now regarded as industry-standard software for technical communication, was previously a word processing product. They were only the 3rd in the market. But when they changed the product to technical communication, they became the first in the market and still lead the market.

Volvo after years has created a market that they can proudly call their own. Everyone knows what Volvo’s vehicles represent — Safety and Durability. From being the first to introduce the 3 point safety belt, which became the industry standard safety feature, to be the first to introduce Side Impact Protection System (SIPS) in their cars, they lead the market of “safe” vehicles.

Tandem was the first to introduced fault-tolerant computers (the ones used in ATM networks, banks, stock exchanges, and so on). They’ve managed to secure a valuation of $1.9billion. Stratus could have joined in. But it didn’t. Instead, they produced the first fault-tolerant minicomputer, a new market never delved into before. They are valued at $500 million today.

The steps to becoming a Brand B

The common theme in the above case studies is that Brand A was the first to market and the first to lead it. And Brand B decided to create a new category for itself, becoming a market leader. The strategical steps needed are explained below:

1. Avoid brand-oriented thinking: The common approach of marketers is “How do I get people to prefer our brand over others”. That leads to focusing on communicating the USPs of the brand and what makes it different and unique. Instead, think of categories. Potential consumers have an open mind to categories. Whereas only a few people are interested in what product is better

2. Specialize and niche down: When a brand knows what they do, why they do it, and why people want it — It’s a focused brand. Many brands try to become everyone’s brand, but end up becoming no man’s brand.

Become a pink cow. A brand that is unique from all other cows is a pink cow. Don’t do what Volvo did. Known for producing safer vehicles, they’ve dived into race cars. Time will tell if the concept of safety is compatible with race cars or Volvo might be heading towards a no man’s brand.

3. Promote the category, not the product: When the brand owns the new category, it essentially has no competition. It’s a fresh new brand of its kind. That’s an opportunity to promote the brand category, not just the product qualities.

There are three popular brands when it comes to sports shoes — Adidas, Nike, and Reebok. Do they look the same in their brand voice? The market is the same — Sports shoes. But the category each one owns is unique. Adidas makes shoes for soccer players. Nike invokes greatness through its campaigns. Reebok focuses on exercise and fitness. Each brand focuses on its niche category.

Conclusion

Competition leads to specialization. It’s better to become the first in a niche category than to become a third in the overall market. Remember these tips for your next product launch.

Insights
The Cakes & Gifts Retailing Market in Kuwait - Local Insights
In this article, we examine the cakes and gifts market in Kuwait, consumer behavior, and what aspects businesses should keep in mind in order to succeed in the marketplace.
October 15, 2022
Kuwaiti Farmers Suffer as the Market is Unable to Meet Their Needs
For most nations, a badly developed agriculture sector would be a serious concern. Kuwait, in comparison, may avoid such hazards due to its small population, higher national income, and diverse food supply chain.Poixel conducted market research to look at the key developments in Kuwait’s farming industry and how it impacts the supply chain
October 4, 2022
Construction Market in Kuwait Hits Hard, Recovery Difficult
The construction industry has clearly seen ups and downs in recent years as a result of a variety of socioeconomic and economic issues. The construction sector is in decline, with various contractors feeling pessimistic about the overall economy due to rising costs, a labor shortage, and excess demand that cannot be met.
October 3, 2022
Jarir Bookstore's Customer-First Policy Lends Top Market Position In Kuwait
Poixel finds through its market research in Kuwait that the arts industry has gone through several phases. This article looks into how consumer behavior has evolved from COVID-19 and how Jarir bookstore is the market leader in the arts and stationery industry in Kuwait
October 1, 2022
Stationary and School Supplies Market in Kuwait
in 2022, brands are seen running “Back-To-School” offers and marketing campaigns to further bring in customers. The article highlights how businesses can approach the industry to move forward in the future with sales now returning to normal.
September 7, 2022
How Heavy Equipment Is Rented Out: Insights from Contractors in Kuwait
We initiated a market research study by interviewing five experts in the top managerial positions in construction and contracting companies in Kuwait. This article looks at what the contracting companies look for when renting out heavy equipment, and the problems they face in the same
January 14, 2022
The Reason Harley Davidson has an iconic Brand Identity
Few companies succeed in building brands that eventually become cultural icons in our society and achieve iconic status. A brand can be forgiven for lower product quality when compared to competitor products if its brand story and identity resonate with its target audience.
December 5, 2021
One Change in Apple’s Marketing Message Increased Brand Loyalty.
Remember: It’s not important to use these in a step-by-step order. Some elements might not exist in your case. Take this as a guideline for your next marketing message. See which element applies to you and go for it.
November 19, 2021
The Cakes & Gifts Retailing Market in Kuwait - Local Insights
In this article, we examine the cakes and gifts market in Kuwait, consumer behavior, and what aspects businesses should keep in mind in order to succeed in the marketplace.
October 15, 2022
Kuwaiti Farmers Suffer as the Market is Unable to Meet Their Needs
For most nations, a badly developed agriculture sector would be a serious concern. Kuwait, in comparison, may avoid such hazards due to its small population, higher national income, and diverse food supply chain.Poixel conducted market research to look at the key developments in Kuwait’s farming industry and how it impacts the supply chain
October 4, 2022
Construction Market in Kuwait Hits Hard, Recovery Difficult
The construction industry has clearly seen ups and downs in recent years as a result of a variety of socioeconomic and economic issues. The construction sector is in decline, with various contractors feeling pessimistic about the overall economy due to rising costs, a labor shortage, and excess demand that cannot be met.
October 3, 2022
Jarir Bookstore's Customer-First Policy Lends Top Market Position In Kuwait
Poixel finds through its market research in Kuwait that the arts industry has gone through several phases. This article looks into how consumer behavior has evolved from COVID-19 and how Jarir bookstore is the market leader in the arts and stationery industry in Kuwait
October 1, 2022
Stationary and School Supplies Market in Kuwait
in 2022, brands are seen running “Back-To-School” offers and marketing campaigns to further bring in customers. The article highlights how businesses can approach the industry to move forward in the future with sales now returning to normal.
September 7, 2022
How Heavy Equipment Is Rented Out: Insights from Contractors in Kuwait
We initiated a market research study by interviewing five experts in the top managerial positions in construction and contracting companies in Kuwait. This article looks at what the contracting companies look for when renting out heavy equipment, and the problems they face in the same
January 14, 2022
BOPIS: The Game-Changing Retail Experience in Kuwait
Buy Online Pick Up in Store (BOPIS) refers to a service that enables customers to make online purchases and pick up their orders in-store. There are various options for picking up the order, including using BOPIS retail lockers, curbside pickup, or designated pickup locations.
October 6, 2021
Why Mr Baker owns a large slice of the cake market in Kuwait
From our marketing research, we find that Mr Baker has become the market leader in the cakes industry. In this article, we examine what are the reasons for its success, and what can other brands learn from it.
October 4, 2021
Kuwait's Used Cars Market: What Car Buyers Want And Why
As of 2021, the automobile sector will likely serve 1.8 million people. This article seeks to give readers a general understanding of the used car market in Kuwait and consumer preferences related to it, so brands can develop a proper marketing strategy and build a unique offering for the market. 
September 25, 2021
The Developments in Kuwait’s Automobile Market
Poixel’s market report seeks to provide a thorough analysis of the Kuwaiti automotive market by identifying the major players, their business models, and the market overview, from our survey data, in-field interviews, and data analysis.
August 15, 2021
The 5 Industries In Kuwait Most Ready For Curbside Pickup
Rerum eveniet et et quas voluptas aut sed distinctio. Quod at quia aut itaque aut nihil quaerat officiis. Temporibus beatae repellat sit dolor
August 2, 2021
The Floral Gifting Market Analysis of Kuwait - Consumer Insights
Poixel interviewed flower shops in Kuwait to understand their business strategy and consumer behavior. This article looks at consumer behavior regarding buying flowers and gifts and how flower shops manage their supply chain.
July 12, 2021
The Changing Consumer Trends in The MENA Region in 2021
PWC conducted market research in the Middle East, surveying 500 individuals to assess how their behavior adapted to the new environment. We analyzed the data from market research agencies to explain the changes in consumer behavior in three domains.
May 2, 2021
The Disruptive Technology of the Future and Why You Should Consider It
The possibilities of AR tech being integrated within businesses are endless. For consumers, it can virtually replicate the shopping experience of going to a physical store while also removing many obstacles related to it.
April 11, 2021
Request a project
Close
Exit