The Developments in Kuwait’s Automobile Market

The Developments in Kuwait’s Automobile Market
The Developments in Kuwait’s Automobile Market
August 15, 2021
Table of Contents (click to visit the section)

COVID-19 significantly impacted global economies and sectors, and the automobile industry is currently being shaped by it.

The major companies in the automotive sector were required to abide by rules and limitations established by the State of Kuwait. Banks temporarily prohibited auto-financing for non-Kuwaitis and outlawed test drives.

The estimated market value of Kuwait's automotive sector is 3.1 million, of which 1.5 million are predicted to come from the used car market and 1.6 million from the new car market. In addition, as of 2021, the industry is expected to have 1.8 million users.

Poixel’s market report seeks to provide a thorough analysis of the Kuwaiti automotive market by identifying the major players, their business models, and the market overview, from our survey data, in-field interviews, and data analysis.

Consumer behavior

In our sample, 46.7% of people purchase one car every five to six years. This is apparent among Kuwaiti nationals who have high spending power. Moreover, nearly half of the sample drive an SUV, and most have vehicles made between 2010 and 2020, making SUVs the most popular type of vehicle

The typical price that consumers will spend for a car is 10,187.5 KWD. The majority of consumers buy an automobile for personal use instead of family or business purposes. As a result,

Consumers are more educated than ever before

According to seven car agencies surveyed by Poixel, customers are more aware of autos. They are knowledgeable about the features and specs of the cars, which accelerates the sales process. 

“Consumers are educated and are open-minded. They have access to online research tools and knowledge about the brand’s vehicles. For us, this expedites the sales process for us by 70-80% Mohammad Ali, Sales Consultant at Chevrolet

Ten out of twelve firms agree that consumers now are more knowledgeable about autos than they were five years ago. Many materials are available online through websites, blogs, and social media platforms, making it simple to study various autos. The vehicle information must be readily available on the dealerships' websites to facilitate the consumer purchase decision. To understand more about car dealerships in Kuwait, visit here (goes to our next article)

Car brands in Kuwait

According to a poll by Poixel, Toyota is the most popular automobile brand in Kuwait as of 2021, followed by Chevrolet (16.9%), Nissan (10.0%), Ford (8.45%), and GMC (6.5%). When compared to comparable manufacturers like Chevrolet (9,718.4 KWD), Nissan (11,157.75 KWD), and Ford, Toyota automobiles have an average price of (9400.5 KWD), which is comparatively affordable.

The Landcruiser is the most popular automobile in the GCC and Toyota is its most well-known brand. The UAE is the country where Land Cruiser is the most popular, followed by Kuwait, Bahrain, Oman, Tanzania, Lebanon, and Angola. Toyota now holds a 19.6% market share in Kuwait, with the next-largest markets being Chevrolet (16.9%), Nissan (10.0%), Ford (8.45%), and GMC (6.5%).

Preference for Chinese Car Brands

63.7% of respondents would not buy a Chinese-manufactured vehicle, hence their market share is extremely low compared to competing brands. Kuwait has a few Chinese brands such as SAIC Motors, GAC Motors, DFM, MG Motors, BAIC, Geely, and Chery.

63.7% of respondents would not buy a Chinese-manufactured vehicle; hence their market share is meager than competing brands. Chinese car brands hold about 8% of the market share, up from two years ago. 

Most of the sample surveyed have sufficient income power, and prioritize performance, exterior appearance, and safety features over the vehicle's price and warranty (which Chinese car brands are known for). The key strengths of Chinese brands are their ten-year warranty and reliable after-sales service. Their main consumer base is Kuwaiti nationals who buy cars for their drivers or children.

We expect Chinese brands are growing their market share in the region. The majority of consumers purchase new vehicles instead of used ones since they are already priced at an average of 5,000 KWD, which is comparatively extremely low to the market price. 


Get our full market research report on the automobile market of Kuwait. Reach out to us at to initiate a market research study for your business.

Our Insights

Latest Publications

Tool and strategies modern teams need to help their companies grow.

The Cakes & Gifts Retailing Market in Kuwait - Local Insights

In this article, we examine the cakes and gifts market in Kuwait, consumer behavior, and what aspects businesses should keep in mind in order to succeed in the marketplace.

Kuwaiti Farmers Suffer as the Market is Unable to Meet Their Needs

For most nations, a badly developed agriculture sector would be a serious concern. Kuwait, in comparison, may avoid such hazards due to its small population, higher national income, and diverse food supply chain.Poixel conducted market research to look at the key developments in Kuwait’s farming industry and how it impacts the supply chain

Construction Market in Kuwait Hits Hard, Recovery Difficult

The construction industry has clearly seen ups and downs in recent years as a result of a variety of socioeconomic and economic issues. The construction sector is in decline, with various contractors feeling pessimistic about the overall economy due to rising costs, a labor shortage, and excess demand that cannot be met.

Jarir Bookstore's Customer-First Policy Lends Top Market Position In Kuwait

Poixel finds through its market research in Kuwait that the arts industry has gone through several phases. This article looks into how consumer behavior has evolved from COVID-19 and how Jarir bookstore is the market leader in the arts and stationery industry in Kuwait

Stationary and School Supplies Market in Kuwait

in 2022, brands are seen running “Back-To-School” offers and marketing campaigns to further bring in customers. The article highlights how businesses can approach the industry to move forward in the future with sales now returning to normal.

How Heavy Equipment Is Rented Out: Insights from Contractors in Kuwait

We initiated a market research study by interviewing five experts in the top managerial positions in construction and contracting companies in Kuwait. This article looks at what the contracting companies look for when renting out heavy equipment, and the problems they face in the same

The Reason Harley Davidson has an iconic Brand Identity

Few companies succeed in building brands that eventually become cultural icons in our society and achieve iconic status. A brand can be forgiven for lower product quality when compared to competitor products if its brand story and identity resonate with its target audience.

One Change in Apple’s Marketing Message Increased Brand Loyalty.

Remember: It’s not important to use these in a step-by-step order. Some elements might not exist in your case. Take this as a guideline for your next marketing message. See which element applies to you and go for it.

BOPIS: The Game-Changing Retail Experience in Kuwait

Buy Online Pick Up in Store (BOPIS) refers to a service that enables customers to make online purchases and pick up their orders in-store. There are various options for picking up the order, including using BOPIS retail lockers, curbside pickup, or designated pickup locations.
!-- GSAP Text Animations -->