Each brand has a unique value proposition to offer the market, and that unique value proposition is what differentiates a successful brand in its industry from the competition. Poixel’s case studies are developed within a framework of work that can assist businesses in succeeding in the market. The foundation of Poixel’s projects is reliable and accurate data. We believe each brand needs to position its services or products to empower its industry with value as a creative branding company. Therefore, Poixel provides brand auditing services to those brands to build a successful strategy, supported with a value proposition that differentiates it from the competition.
We conduct visual research to equip the audience with valuable content to enhance their relationship with the brand. Our marketing & branding strategies stand out in the market based on the data & statistics gathered and analyzed by Poixel using primary and secondary market research tools. Our marketing & branding strategies stand out in the market. We develop brand strategies to expose the core benefits and lead corporates in a successful direction. In addition, we build business strategies that can serve the brand’s marketing and financial goals to achieve its best outcome and differentiate its persona from the competition.
We develop a case study for each branding project that we initiate to design a creative piece of art that businesses can implement within the brand. We establish our branding projects to showcase creativity and simplicity to illustrate a visual communicational strategy with the brand’s audience. Then, Poixel puts the strategy into action, including making all necessary aesthetic, digital, and marketing changes according to the strategy. Planning & Setup comes together into a cohesive plan by developing a strategic framework and setting key objectives, KPIs, and strategic goals.
We assist corporates and medium size companies to evaluate their brand position in the local market, by initiating multiple surveys and market scanners to investigate the brand's strengths and weakness. Poixel's team evaluate the brand equity through multi-steps procedure, starting from Auditing company's departments, operations, financial position, brand awareness & their marketing activities. The evaluation is based on marketing formula created upon multiple key performance indicators aiming to assist decision makers and stakeholders to define their strategy.